Source Farms | Branding Illustration

In 2022, I collaborated with designer Julianne Seely to create a collection of digital illustrations for Source Farms’ refreshed branding. Part of The Ground, Source Farms is dedicated to hospitality in service to all species, practicing holistic agriculture and pursuing both permaculture and regenerative farming techniques. They connect farms, food, and people at their restaurants and hotels in the beautiful Willamette Valley of Oregon.

Julianne’s vision for the rebrand was modern, approachable, and nature-inspired, with a playful, hand-drawn feel. The illustrations celebrate nature’s abundance through imperfect organic forms, and contrast between bold color palettes and tactile textures.

Together, we developed a series of illustrated icons, farm animals, cooking scenes, and farmland landscapes, which were applied across the website, printed marketing materials, and merchandise, to create a cohesive, vibrant brand identity.